Welcome to the Future of Data Analytics for AdTech

Incorporate richer data and faster campaign insights for better audience-building and contextual targeting, optimizing ad spend, and building data-driven products at massive scale.

Stay Ahead in an Ever-Changing AdTech Solutions Landscape

Despite the massive volume and availability of structured and semi-structured data from an increasing amount of mobile, connected TV, and other connected sources, keeping up with millions of auctions per second and achieving accurate, high-resolution auction and campaign analytics has been infeasible and cost prohibitive until now.

Gain a Competitive Edge with Ocient

Leading AdTech firms deploy Ocient’s solutions to incorporate richer bidder data, impressions, audience, and contextual data that enable interactive campaign planning tools, creation of richer audiences, powerful bidder optimizations, and better attribution. Streamline the AdTech data stack and break down silos to generate smarter insights from hundreds of terabytes to petabytes of data.

Sample Higher Resolution Data

Unlock more competitive advertising opportunities and improve accuracy

Increase Profitability

Cut the cost of processing massive data sets while consolidating workloads on a single system

Launch New Products Faster

Reduce the time and investment required to develop and launch new products

Ocient’s Solutions for AdTech

Campaign Forecasting
Inventory Analysis
Audience Analytics
Data Activation
Attribution & Reporting
Campaign Forecasting

Leverage higher resolution data Ocient’s AdTech solutions to achieve more accurate results and increase customer ROI

  • Analysis of historical bidder data
  • Flexible pricing, targeting & frequency capping
  • Campaign and PMP deal troubleshooting
  • Exact results with thousands of filters at interactive speeds
  • Eliminate complex data pipeline and inaccurate sketching estimates
Inventory Analysis

Reveal more hidden opportunities to better target digital advertising

  • Interactive analysis of full-resolution bidder data
  • Sub-5-second response times on large-scale aggregations
  • Multidimensional assessments across geography, device type, website contextual information, creative type, and more
  • Effortlessly create advanced inventory analysis tools for advertisers or publishers
Audience Analytics

Ocient’s AdTech solution for audience analytics leverages machine learning and ad hoc SQL queries to develop richer audiences

  • Richer audiences over federated datasets
  • Ability to stream and transform petabyte-scale AdTech data for rapid access in near real-time
  • SQL and built-in machine learning models to analyze trillions of unique user data points
Data Activation

Join datasets at massive scale to efficiently activate audience data

  • Enrich identity assets by joining any size datasets
  • Work with identity and device graphs over billions of points
  • Run massive ELT processes to turn data into actionable assets
  • Handle joins and distinct ID operations at unrivaled scale
Attribution & Reporting

Develop more granular attribution and reporting from data in seconds

  • Low latency, low-cost reporting
  • Effortless ingestion of real-time campaign event data
  • Rapid analysis of first-, last-, and multi-touch attribution over long lookbook periods
  • Sophisticated workload management enabling attribution & reporting across multiple lines of business on the same platform
Anudit Vikram MediaMath

“Working with Ocient enabled us to get to market months faster. We left the customization of our solution to Ocient, meaning we didn’t need ten or more of our own engineers dedicated to making it work.”

Anudit Vikram, Chief Product Officer at MediaMath

Michael Freiman

“Working on a new deployment at this level of scale and complexity is risky. It demands trust and confidence, and a high level of specialized expertise, which the Ocient team has in spades.”

Michael Freiman, CTO of Basis Technologies

Ready to Do More with Your Ad Exchange Data?

Get Started with Ocient’s AdTech Solutions Today.