The AdTech data foundation for AI solutions that work in production
Whether you’re optimizing bids, analyzing inventory, building audiences, or activating data at scale, OcientAIQ™ delivers petabyte-scale AdTech agentic AI and analytics at full resolution and full speed. No sampling. No sketching. No trade-off between the data you need and the speed the market demands.
Stay ahead in an ever-changing AdTech solutions landscape
An increasing number of mobile, connected TV, and other media sources provide the AdTech industry with a massive volume of structured and semi-structured data. Keeping up with millions of auctions per second and achieving accurate, high-resolution auction and campaign analytics has been challenging and costly — until now.
Gain a competitive edge with Ocient
Leading firms deploy OcientAIQ solutions for AdTech to incorporate richer bidder data, impressions, audience, and contextual data that enable interactive campaign planning tools, creation of richer audiences, powerful bidder optimizations, and better attribution. Streamline your AdTech data and AI stack and break down silos to generate smarter insights from hundreds of terabytes to petabytes of raw data.
Unlock more competitive advertising opportunities and improve accuracy. Analyze billions of auctions more quickly with leading price-performance at scale
Reduce data sprawl and cut costs by consolidating workloads and removing complex ETL flows from upstream platforms
Reduce the time and investment required to develop and launch new products
Let our OcientAIQ Solutions Delivery team prove out Ocient’s capabilities on your workload, then operationalize your solution for production. We also offer fully managed deployments so you can reduce the management overhead required to monitor and manage your AI-driven solution from Ocient.
“Working with Ocient enabled us to get to market months faster. We left the customization of our solution to Ocient, meaning we didn’t need ten or more of our own engineers dedicated to making it work.”
– Anudit Vikram, Chief Product Officer at MediaMath
OcientAIQ solutions for AdTech
Stop making decisions on approximations. Analyze billions of auctions at full resolution without sampling, sketching, or latency. Every bid, every impression, every targeting signal is queryable in seconds.
- Analysis of historical bidder data
- Flexible pricing, targeting & frequency capping
- Campaign forecasting and PMP deal troubleshooting
- Exact results with thousands of filters at interactive speeds
- Eliminate complex data pipeline and inaccurate sketching estimates
Low-latency, low-cost reporting on live campaign event data, with multi-touch attribution across long look-back periods.
- Low latency, low-cost reporting
- Effortless ingestion and massive-scale aggregations of real-time campaign event data
- Rapid analysis of first-, last-, and multi-touch attribution over long look-book periods
- Sophisticated workload management enabling attribution & reporting across multiple lines of business on the same platform
Find the inventory opportunities your competitors can’t see because their platforms can’t see them. Interactive analysis of full-resolution bidder data across geography, device, contextual signals, and creative type in under five seconds.
- Interactive analysis of full-resolution bidder data
- Sub-5-second response times on large-scale aggregations
- Multidimensional assessments across geography, device type, website contextual information, creative type, and more
- Advanced inventory analysis tool creation without complex data engineering
Build richer audiences from petabyte-scale AdTech data without waiting for the pipeline. Stream, transform, and query audience data in a single platform. Machine learning and ad hoc SQL together, over federated datasets, in real time.
- Richer audiences over federated datasets
- Ability to stream and transform petabyte-scale AdTech data for rapid access in near real-time
- Analyze trillions of unique data points with the full power of SQL
- Built-in machine learning models for audience clustering and classification at scale
Join datasets at massive scale to efficiently activate audience data
- Enrich your data by joining any size 1st, 2nd, or 3rd party dataset
- Work with identity and device graphs over billions of points
- Run massive ELT processes to turn data into actionable assets
- Handle joins and distinct ID operations at unrivaled scale
