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Real-Time Bidding (RTB) platforms generate vast volumes of log and impression data daily. This is leaving the AdTech industry burdened with the high cost and technical complexities of developing and maintaining data analysis solutions to store and analyze this data. Ocient aims to help organizations address these challenges by enabling them to make better advertising decisions and optimize bidding operations.
Ocient steps in as a solution, providing dependable, straightforward integration, and cost-effective hyperscale data analytics solutions tailored to accommodate large datasets and complex queries. This allows you to see the full picture and adjust your digital advertising strategies accordingly.
Read the solution brief to learn more about Ocient’s capabilities and how we guided a leading DSP to evolve their approach to campaign forecasting.
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