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Published October 1, 2025

Beyond Big Data: From roadmap to reality

A Data-Driven View of the Data and Analytics Space

AI has moved from promise to practice.

Our latest survey of 500+ data and IT leaders across 15+ industries shows that enterprises are moving beyond experimentation and into real-world AI integration. ROI is here — but so are new challenges.


Inside the Report

  • The AI Momentum Shift. 
    The AI era is here. How are leaders capitalizing on the opportunities it brings?

  • Drive to RO(A)I
    As we move past AI experimentation, leaders are facing increased pressure to realize real value. Which initiatives are driving the most impact?

  • Roadblocks to Readiness
    From data proliferation to compliance concerns, leaders identify which challenges are holding them back.

  • The Fast Track to Scalability
    Flexible architectures, hybrid deployments, and real-time analytics are powering the next phase of growth.


Industry Spotlights

  • AdTech: Find out what’s shaping the future of precision targeting.

  • Telco & CSP: Learn what’s holding the industry back from AI maturity


From Momentum to Maturity

The journey is clear: enterprises that align strategy, technology, and execution will define the next wave of innovation.

Learn more about Ocient