Welcome to the Future of Data Analytics for AdTech
Incorporate richer data and faster campaign insights for better audience-building and contextual targeting, optimizing ad spend, and building data-driven products at massive scale.
Stay Ahead in an Ever-Changing AdTech Solutions Landscape
An increasing number of mobile, connected TV, and other media sources provide the AdTech industry with a massive volume of structured and semi-structured data. Keeping up with millions of auctions per second and achieving accurate, high-resolution auction and campaign analytics has been challenging and costly — until now.
Gain a Competitive Edge with Ocient
Leading AdTech firms deploy Ocient data analytics solutions to incorporate richer bidder data, impressions, audience, and contextual data that enable interactive campaign planning tools, creation of richer audiences, powerful bidder optimizations, and better attribution. Streamline your AdTech data stack and break down silos to generate smarter insights from hundreds of terabytes to petabytes of raw data.
Unlock more competitive advertising opportunities and improve accuracy. Analyze billions of auctions more quickly with leading price-performance at scale
Reduce data sprawl and cut costs by consolidating workloads and removing complex ETL flows from upstream platforms
Reduce the time and investment required to develop and launch new products
Let our AdTech Customer Solutions team prove out Ocient’s capabilities on your workload, then operationalize your solution for production. We also offer fully managed deployments so you can reduce the management overhead required to monitor and manage your real-time analytics solution from Ocient.
“Working with Ocient enabled us to get to market months faster. We left the customization of our solution to Ocient, meaning we didn’t need ten or more of our own engineers dedicated to making it work.”
– Anudit Vikram, Chief Product Officer at Intentsify
Ocient’s Solutions for AdTech
Leverage higher resolution data Ocient’s AdTech solutions to achieve more accurate results and increase customer ROI
- Analysis of historical bidder data
- Flexible pricing, targeting & frequency capping
- Campaign forecasting and PMP deal troubleshooting
- Exact results with thousands of filters at interactive speeds
- Eliminate complex data pipeline and inaccurate sketching estimates
Achieve high concurrency real-time analytics on campaign performance
- Low latency, low-cost reporting
- Effortless ingestion and massive-scale aggregations of real-time campaign event data
- Rapid analysis of first-, last-, and multi-touch attribution over long look-book periods
- Sophisticated workload management enabling attribution & reporting across multiple lines of business on the same platform
Reveal hidden opportunities to improve targeting and ROI
- Interactive analysis of full-resolution bidder data
- Sub-5-second response times on large-scale aggregations
- Multidimensional assessments across geography, device type, website contextual information, creative type, and more
- Advanced inventory analysis tool creation without complex data engineering
Ocient’s AdTech solution for audience analytics leverages machine learning and ad hoc SQL queries to develop richer audiences
- Richer audiences over federated datasets
- Ability to stream and transform petabyte-scale AdTech data for rapid access in near real-time
- Analyze trillions of unique data points with the full power of SQL
- Built-in machine learning models for audience clustering and classification at scale
Join datasets at massive scale to efficiently activate audience data
- Enrich your data by joining any size 1st, 2nd, or 3rd party dataset
- Work with identity and device graphs over billions of points
- Run massive ELT processes to turn data into actionable assets
- Handle joins and distinct ID operations at unrivaled scale
